Customer Profile
Macy's is one of the world's premier Omni-channel retailer. Headquartered in Ohio, United Macys owns and operates 789 department stores in the continental United States, Hawaii, Puerto Rico, and Guam. Macy's, Inc. is the world's largest fashion goods retailer and the 36th largest retailer overall, based on the company's reported 2010 retail sales revenue of $25 billion. It is also the largest retailer by sales in the United States.
Market:
North America
Market:
North America
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An Engaging, State-of-the-art Multi-Vendor E-commerce Platform
Challenges
Macy's is an organization that continuously aspires to bring in the best of technology to its ecommerce process and follows stringent mechanisms in deciding a suitable IT partner. With an established presence in single vendor ecommerce, Macy's decided to take the next logical step of creating a comprehensive marketplace by on-boarding multiple merchants selling different products. Towards this goal of embracing the best in Multi-vendor ecommerce, Macy's approached us to launch an online market place that not only engages the growing internet users in United States but also devises an inclusive mechanism to on-board & retain more merchants. Crafting a comprehensive online marketplace for the world's premier Omni channel retailer is a big task with considerable challenge.
Solution
An Engaging, State-of-the-art Multi-Vendor E-commerce Platform
Ecommerce+ Customer-Merchant engagement
- With rich experience in powering more than 150 customer merchant engagement portals, we were confident that we will successfully accomplish the task with our customer engagement platform - Oorjit. Oorjit offers rich features, design elements and business intelligence tools to achieve business objectives of e-commerce retailers of any scale.
- As an organisation selling products from multiple merchants, the basic platform for Macy's is designed as a single common web store with distinct store fronts for multiple merchants to sell their products and individual dashboards to manage inventory & online orders.
- Apart from standard Inbuilt features that help bring in more business; extension capabilities, integration easiness, scalability, real-time analytics, marketing capabilities, customisability etc. makes the solution ideally positioned to meet all the ecommerce needs of Macy's.
- Unique and distinct features differentiate a state-of-the-art ecommerce platform from legacy software. Oorjit's Superior Out-Of-The-Box features ideated on novel Customer engagement models not only helps to get new products and offerings to market faster, but also aid customers in arriving at a faster and more informed purchase decisions.