Customer Profile
Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886. The company is listed among the Fortune 500 companies of the world. The corporation includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries.
Market:
North America
Market:
North America
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Designing for Creative Freedom & Total Brand Engagement
Challenges
In the pharmaceutical industry access & influencing key opinion leaders is critical in deciding a comprehensive marketing strategy. As part of its business development in Asia Pacific region, J&J needed to develop a robust KOL management strategy. Normal marketing relationship strategies failed to address their key pain areas in building a communication strategy that helps build a long term association with concerned stake holders. Their target KOL segment was GI doctors in the Asia-pacific region
Solution
An Educational Digital Platform of the Doctors for the Doctors and by the Doctors
Closed Community of doctors + Targeted subliminal Advertising:
- Leveraging on the potential of our Enterprise networking platform- Ollco, we designed a closed social network to engage GI doctors in the Asia- pacific region
- With cutting edge technology and novel communication methods our solution enables Johnson & Johnson to create new touch points that engage KOL's and create a targeted two way communication with all stake holders
- Apart from the required need, the solution also added value to Johnson & Johnson's by helping them gather analytics, data and a 24/7 accessible database to complements their research efforts
- Additional functionalities of the solution proved to be extremely valuable for GI practioners themselves as it enabled them to connect like never before. They could have discussions on critical and rare cases and seek expert help from peers and even use the platform as a resource to upgrade their knowledge.